Growth framework
A client wants to grow, and the question is where that growth comes from. Split the options into what the business can build itself and what it would need to buy or partner for.
The setup
What a typical prompt looks like
Int
Interviewer“Our client wants to grow revenue by 20% over the next three years. How should they get there?”
You
Your moveBefore reaching for a framework, ask five questions to get clear on what is actually being asked.
Question 1 of 5
What does the client do, and what is driving the push to grow?
1
Question 2 of 5
What is the target, in size and in time?
2
Question 3 of 5
Are there constraints to work within, such as organic only or no new debt?
3
Question 4 of 5
What markets and products is the client already in?
4
Question 5 of 5
What resources can this growth draw on: capital, team and existing capabilities?
5
01 The big picture
Growth is either built or bought
Growth splits cleanly into what the business can build on its own, and what it would need to acquire or partner for.
Growth
Growth
Organic
Inorganic
The full tree
Everything in one view
Tap any box to light up its path and see what to check there.
Pick a box above to see what it covers.
Where to next