Market entry framework
Should a client go after a new market or product line, and if so, how? Test whether it is worth chasing, work out how it would run, and pressure test the risks.
The setup
What a typical prompt looks like
Int
Interviewer“A retailer wants to expand into a new country. Advise them on whether they should go in, and if so, how.”
You
Your moveBefore touching the market itself, ask five questions to get a fuller picture of the client.
Question 1 of 5
What does the client do today, and where do they already operate?
1
Question 2 of 5
Have they gone after similar markets before?
2
Question 3 of 5
Why this market specifically, and is it the only one on the table?
3
Question 4 of 5
What will the entry decision actually be judged against?
4
Question 5 of 5
What is the timeline they are working towards?
5
01 The big picture
Three questions decide an entry
A reasonable first cut for most early market entry cases: is it financially worth it, can it actually be built, and what could go wrong.
Market entry
Market entry
Financial attractiveness
Operational feasibility
Risks
The full tree
Everything in one view
Tap any box to light up its path and see what to check there.
Pick a box above to see what it covers.
Where to next